The company

If you expect an employer to take an interest in you and to read your letter and CV, an employer will want you to know something about him too. During the job interview there will be plenty of opportunities during which you'll be able to show your knowledge of the company.

Interesting facts and figures to find out about a company are:

  • Its size
  • Its organisational structure
  • Its products
  • Its business partners
  • Competitors
  • Corporate history
  • Profit and cash flow
  • Corporate culture
  • Recent news and developments

Do not forget to reread the job ad before you go to the interview. Run through your self-analysis again and define your strengths and weaknesses.

Remember that persuasion is all about the audience. Focus on what you can do for the company.