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Press releases

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University of Antwerp

Introduction
Theory
Practice
Case

Bodam Bottling Company

Introduction

Headline

Lead

Boilerplate

Paragraphs

Peer feedback

ExxonMobil

Introduction

Headline

Lead

Boilerplate

Paragraphs

Original

Peer feedback

Boilerplate

Now write a boilerplate for the press release.

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	Theory
1.	Boilerplate