Company profile

Company profiles sometimes offer objective information about an employer. Sometimes they exaggerate. They might also implicitly say something about what the candidate should be like. Can you read between the lines?

Business Appointment Setter

The Company

Our group can boast a turnover of in excess of Ł3 billion, as well as a track record of phenomenal organic growth and a reputation for success and some major brand names within the Telecommunications industry.

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This one-sentence profile is short and to the point. It speaks of numbers, achievements and growth. Most likely this will be a very competitive environment to work in.

PR/Communications Officer

Company Profile

CorpCom is the UK's leading distributor of telecommunication products. Boasting over 20 years of experience in worldwide corporate communication, we are still expanding. For our new branch in Slough, we are currently looking for an able communications officer.

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The word able stresses trustworthiness, brains and reliability. It has a different connotation than frequently used adjectives such as motivated and dynamic.

The ad itself seems to have an air of robustness and reliability.

CLEANING TECHNICIAN

COMPANY PROFILE

SanoTek Commercial Staffing employs people in industrial and technical support positions across the nation. If you are looking for a competitive wage, solid opportunity, and a career path to success, contact us now!

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At first sight, this ad looks very promising. Looking more closely, words like "competitive wage", "solid opportunity" and "a career path to success" seem to contrast with the actual jobs, which are all in "industrial and technical support". Most likely, this company wants to make itself a little too good.